ALDI Is Genius

They are sneaky smart. For a while, they got a bad rap as being the grocery store for poor people; no one would admit to shopping there. But through some thoughtful rebranding, they've changed to a "consumer focused" grocery store. They're not cheap, they're smart.
Here's how they explain themselves from their website:

Our shoppers know better than to pay extra at stores where baggers bag groceries and employees chase carts in the parking lot. They know where to buy select brands that can help them save up to 50% over supermarket prices. They know to shop at ALDI. 

Have You Shopped At ALDI? The ALDI shopping experience is unlike any other. Here are some of the reasons why we’re so different. 

The Carts: We keep our carts in one convenient place. You put a quarter in the cart, shop and then return the cart to get your quarter back. This helps to keep prices low because we don’t spend time retrieving carts.

Checkout: Credit card processing fees are expensive. By only accepting cash, debit and EBT cards, it helps keep our prices low. 

Bags: We don’t add the costs of bags to our prices. You can bring your own bags ­­- and your wallets - greener. 

Pack Up: After paying, you can move your cart to the bagging area. There you can pack your bags exactly how you’d like. 

That's just good marketing.

P.S.
I love their Clancy's cheese snacks.