Thursday, June 21, 2012

One Step Closer to WALL·E

I don't get this latest commercial from DirectTV.



Is this how the media companies see us? Mindless robots, plugged into our screens while we're oblivious to the world around us. I get the appeal of the service. Being able to access your media while on the road or in another room is pretty neat. But some of the examples in this commercial are ridiculous.

  • Is the business man watching a sitcom while on the moving sidewalk?
  • How about the woman walking on the beach. You know she's going to drop her iPad and get sand and water in it and try to take it to the Genius Bar claiming that, "It just stopped working."
  • Forever alone at the coffee shop with his giant laptop.
  • Is that teen sitting in the middle seat?
  • "Never mind the hot chick sitting next to me, Franklin & Bash is on."
  • God I hope he spills his wine on that laptop.
  • Did you see that expression on bathtub's lady's face? Eyes closed. The sigh. They approved this?
Having awesome stuff on awesome devices is awesome, but can we at least pretend we're not this pathetic. 

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